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Shopify Analytics & E-Commerce Insights

Practical guides on attribution, CLV, abandoned cart recovery, and ROAS for growing Shopify brands.

ITP Reset · Jan 7

🔴 Attribution

Why Safari ITP is Silently Killing Your Shopify Retargeting

Safari deletes your visitor cookies after 7 days — turning loyal customers into strangers and making you pay to re-acquire them. Here's exactly what's happening and how to stop it.

The 5 Customer Journey Paths That Drive 80% of Shopify Revenue

Most stores are optimising for clicks. The ones winning are optimising for paths. We analysed 500+ stores to find the journeys worth scaling.

The Real Reason Your Meta ROAS Looks Good but Profits Are Down

Most stores are optimising for clicks. The ones winning are optimising for paths. We analysed 500+ stores to find the journeys worth scaling.

First-Party Data: The Only Shopify Strategy That Survives iOS 18

Third-party tracking is finished. Here's the practical playbook for building a first-party data foundation that actually works — without a data science team.

🟡 Email Attribution

Why Klaviyo Over-Reports Your Email Revenue (And What the Real Number Is)

Klaviyo's default 5-day attribution window claims credit for purchases that were already happening. Most stores are over-attributing 40–70% of their email revenue.

Repeat Purchase Rate: The Metric Most Shopify Stores Ignore (At Their Own Cost)

Improving your repeat purchase rate by just 5 percentage points can double revenue without spending another dollar on ads. Here's how to measure and move it.